Direct Mail

Direct Mail Marketing

As a small business owner, you need to acquire new customers but may not know how to find them. Here are some basic direct mail marketing tips and strategies to simplify the process of generating leads and converting them into new customers.

What is Direct Mail Marketing?

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. Major corporations know that direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients.

What’s the advantage? Unlike other forms of advertising, in which you’re never sure just who’s getting your message, direct mail lets you communicate one-on-one with your target audience. That allows you to control who receives your message, when it’s delivered, what’s in the envelope and how many people you reach.

Southern Fried Advertising is Your Choice For Direct Mail Houston!

Direct marketing is a perfect opportunity to get your company’s name in the hands of customers who want to hear about your latest products, services, and coupons. We help Houston area small business owners reach their targeted audience more precisely by the use of targeted direct mailer campaigns. Once you understand your customers you can use this information to build a targeted list of potential new leads. Targeted direct mailing lists can be expensive, but they’re likely to result in the best response rate and generate future loyal customers.

Direct mail campaigns can work very well in combination with other advertising avenues for both small and large companies. Ready to get started? Give us a call today to discuss your project!